The next several months, we will take a trip down Memory Lane by sharing articles—actually, white papers—authored by Pitt. The first is called “Sensationalism & The Small Investor,” which went to print in October 1988. Even though this paper is 30 years old, you will notice some similarities with today’s markets and today’s investor. Emotions will always play a big role in the investing world, namely fear and greed. While the medium has changed from newspapers, magazines, and the nightly news to CNBC, Twitter, and blogs, grabbing readers’ and viewers’ attention is still priority #1. And nothing sells better than fear and sensationalism. The following white paper is presented to you in its original form, without any editing to modernize the content. We hope you enjoy!