The Fee-Only & Fiduciary Difference

Financial advisors largely fall into one of two categories: those who sell products and those who do not.  In industry parlance, advisors who do not sell products are fee-only and those who do sell products are fee-based.  While their names are similar, their business models have very important differences that affect your financial future.


A fee-only advisor does not earn commissions or sell products.  Their sole compensation comes from a simple and transparent management fee paid directly to them by you.  A fee-based advisor typically charges a management fee on the assets they manage, and they can earn commissions on the products they sell you.  On top of this, fee-based advisors can earn compensation for mortgage lending and other cross-selling opportunities.  The vast majority of financial advisors in the U.S. are fee-based.

Fiduciary vs Suitability

The other key difference between fee-only and fee-based advisors is their required standard of care. The fiduciary standard requires an advisor to put your interests first.  The suitability standard merely mandates an investment must be “suitable” for you.  (Would you rather marry the right person or settle for a “suitable” spouse?)

Fee-only advisors must act as a fiduciary at all times.  This is not the case with fee-based advisors.  When offering advice, they are fiduciaries.  When implementing this advice (recommending products), they are held to the lesser suitability standard.  Switching hats mid-stream like this becomes confusing to a client.  Pittenger & Anderson, on the other hand, is a fee-only advisor and, therefore, a full-time fiduciary.

So how can you tell whether an advisor is fee-only or fee-based?  

If you want to know what type of advisor you’re working with, visit their website and scroll down to the bottom of their homepage.  If you see language like “Securities offered through…” and/or “Member SIPC, FINRA,” the advisor in question is fee-based and compensated by selling you products.  Caveat emptor.

Another place to look is in the firm’s Form ADV, which is the uniform disclosure document for Registered Investment Advisors.  You can find a firm’s Form ADV on the Investment Adviser Public Disclosure website.  You’ll find compensation disclosed under Item 5 – Compensation Arrangements.  If the “commissions” box is checked, you know you are dealing with a fee-based advisor.

So, as you embark upon finding a trusted advisor, be sure to understand exactly how you are paying your advisor and whose interests they are putting first. The difference between working with an advisor held to fiduciary standard versus one held to a suitability standard compounds over time.

Pittenger & Anderson is an independent fee-only Registered Investment Advisor (RIA).  Our only compensation is the management fee you pay us.  We do not sell any financial products, nor do we earn commissions or any compensation from the products we utilize for our client accounts.

If you would like to explore working with an advisor who isn’t compensated by selling products, but rather by adding value in your financial life, please fill out the contact form below.  We look forward to connecting.

Pittenger & Anderson, Inc. is a fee-only Registered Investment Advisor based in Lincoln, Nebraska.  As of April 2019, we manage over $1.6 billion in assets for 600+ clients in 29 U.S. states.  We provide investment management, financial planning, and retirement plan services.

5533 South 27th Street, Suite 201, Lincoln, NE 68512

402.328.8800 or 1.800.897.1588 or

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